Stay Connected.

In order for a small business to thrive in the digital world they need to stay connected with the world around them.  One of many mistakes small businesses will make when entering the digital/social media world is not producing relevant and useful content for their audience.  A businesses cannot only share information about their products, new innovations, etc., they must give the viewer additional information.

Therefore, businesses must do their research. Yes, I said it research.  That horrible, not so fun activity that will take business folk back to their college days. Businesses need to keep up with their always changing environment and give their audience valuable media. Flowtown has created a list of 25 social media blogs small businesses should be checking in with on a weekly, if not daily basis.  I will highlight one of my favorites I checked out.

1. Brian Solis: Solis, a digital analyst, sociologist, and futurist, has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.  What I like about Solis' blog is the constant updates about social media news.  If there is any confusion about any social media content/updates, Solis is right there to inform business leaders.  Here is a short snip-it of Solis speaking about the idea of relationships vs. ideas.