UnMarketing

Let me fill everyone in on my most favorite, all-time, best marketing book I've ever read .  Yes, I know it seems crazy reading an entire book, not textbook, on marketing, but I loved it.  The book is called Unmarketing by Scott Stratten.  Follow him on Twitter, you won't regret it.

Anyways, I wanted to share with everyone why I love this book so much and why it's a great book for small business owners to have in their collection.  Stratten breaks down traditional marketing practices into practical and useful marketing he has entitled "unmarketing".  Stratten delves into every aspect of marketing for a business, and gets into great detail on the basics of social media.  Once you read the book, which I know you will, you will find out Stratten is in LOVE with Twitter.  I'm not going to give away too much, but Stratten tells specific stories of how successful companies have used Twitter to help their business, one involving Naked Pizza (pg 89).

 Stratten's humor throughout the book is one of the reasons the book was so hard to put down.  As you're reading you feel as though you are actually having a conversation with him, which makes the book a keeper.

I'm going to leave you with one of my favorite quotes from the book.  Stratten bases his unmarketing philosophy around the idea that business is all about relationships, simple as that.

"If you believe that business is built on relationships, make building them your business." Enjoy!